January ISSUE


This issue (as has been the convention) covers the Best and Worst Branding of 2016 and also Why Brands will be ‘ less Branded ‘ in 2017. Another subject that has been the epicentre of many a conversation is about What makes a Logo great and we take a look at it in this issue. We believe that two brands in the coming year will be waking up and smelling the coffee ie McCafe Vs Starbucks. Read whats brewing on that front in this issue. IOT (Internet of Things) is changing the rules of marketing for ever.

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We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.