In this issue we have superstars no less. When the likes of Steve Jobs, Richard Branson and Guy Kawasaki talk branding, the world sits up and listens. We also discuss the value of respect and the art of building a revered brand. Brand connoisseurs will relish the feature on 5 Killer examples of branding done right. We all know that the future of advertising is changing rapidly and its better to know that podcasting will be playing a huge part in it.
We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.